Noxum GmbH

API-Driven, Headless, and Modular Commerce Architecture Composable Commerce Solution

In the digital landscape, Composable Commerce enables a customized e-commerce approach. NovaDB's flexibility and level of personalization sets it apart as the ideal platform that offers companies a unique competitive advantage.

NovaDB Headless Composable Commerce Solution: The future of Omnichannel Commerce

Flexibility is crucial in modern e-commerce. Composable Commerce and NovaDB offer just that - they allow companies to customize their online commerce platforms.

What is Composable Commerce?

Composable commerce is an approach to e-commerce that allows companies to customize their commerce platforms in a modular way. Instead of using a standardized "one-size-fits-all" solution, composable commerce allows companies to select specific software components and services and connect them via APIs (interfaces).

Each of these software components or services fulfills a specific function, be it in the area of the online store, the enterprise resource planning system (ERP), the product information management (PIM), the content management system (CMS) or the point-of-sale system (POS).

The advantage of this approach lies in its flexibility: companies can select the tools and services best suited to their needs and quickly replace or expand them as required. This enables greater adaptability to specific business requirements and market changes.

NovaDB Composable Commerce: Features

  • API-Driven

  • Modular

  • Headless

  • Microservices Architecture

  • Cloud-native

  • Third-party integrations

The Necessity of Digital Transformation

In the age of digital transformation, composable commerce is the next logical step in the evolution of omnichannel e-commerce. Originally coined by Gartner Inc. in 2020, this approach offers companies the flexibility to combine specialized functions from a variety of sources without being tied to monolithic systems.

What Does Composable Commerce Mean for E-commerce?

Composable commerce is more than a trend; it is a strategy for companies that want to serve their customers better, optimize their business processes and increase their competitiveness.

Core Benefits of Composable Solution

  1. Modular Commerce Architecture

    Each software component or module can be implemented individually and replaced as required.
  2. Integration Capabilities

    Various systems such as a store, ERP, PIM, CMS, and POS can be integrated effortlessly.
  3. Flexible

    Thanks to the flexibility of the architecture, you can adapt the solution to the constantly changing requirements of your company.
  4. Business-oriented

    You have full control over the innovation process and can respond to market requirements with lower costs and risks.
  5. Headless

    The backend is decoupled, giving developers flexibility in choosing the front end.

Why Modular Commerce is the Future

Modular business functions are functional units with a modular structure that can be easily integrated into the existing architecture. They reduce complexity and offer the possibility of using specialized services from different providers.

Advantages of modular business functions

  • Scalability: Easy adaptation to different company sizes and needs.
  • Synergies: Combine different modules to create an optimal ecosystem for your business.
  • Reduced risk: The ability to swap out individual components minimizes the risk of close dependence on a single provider.

Why Composable Commerce?

Composable Commerce offers a scalable and flexible solution that allows you to design your business strategies in an agile way. You can create omnichannel commerce experiences that are tailored to the specific needs of your customers. The open Microservices-based architecture ensures seamless integration and harmonious interaction between the various components.

Future-proof Through Composable Commerce

In a world where customer requirements are constantly evolving, Composable Commerce offers the necessary agility and adaptability. The headless and modular architecture allows you to react quickly to market trends and changes, keeping you one step ahead of the competition.

The Composable Commerce Ecosystem

The Composable Commerce ecosystem is at the heart of this strategy. It comprises the diverse modules, platforms and services that companies can use to design their individual Composable Commerce solutions. This ecosystem offers a wide range of options to meet different business requirements.

Components of the Composable Commerce ecosystem

  • Modules: These modular business functions form the basic framework of the ecosystem. They range from e-commerce modules to specialized tools for marketing, logistics and more.
  • Platforms: Composable commerce platforms enable the seamless integration and management of these modules. They offer flexibility in configuration and scalability.
  • Services: Service providers and service providers help to expand the ecosystem. They offer specialized solutions that can be integrated into the overall system.
  • Community and partnerships: An active community of developers, users and partners contributes to the continuous development of the ecosystem. Partnerships with other companies enable additional integrations and services.

The Integration of Composable Commerce into your Existing IT Landscape

One of the most important advantages of Composable Commerce is its ability to integrate seamlessly into existing system landscapes. Thanks to open standards and flexible interfaces, companies can seamlessly implement modular business functions into their technology stacks.

Successful Use Cases

  • Personalization: Implementation of AI-driven modules that enrich the customer experience through personalized offers and interactions.
  • Data analysis: Integration of specialized modules for business intelligence and analytics for decision-making.
  • Logistics and supply chain: Use of logistics modules to optimize inventory and supply chains.

The Role of Packaged Business Capabilities (PBCs)

PBCs are modular functional units that can be easily integrated into the existing architecture. They reduce complexity and offer the option of using specialized services from different providers.

Advantages of PBCs

  • Scalability: Easy adaptation to different company sizes and requirements.
  • Synergies: Combine different PBCs to create an optimal ecosystem for your company.
  • Reduced risk: The possibility of exchanging individual components minimizes the risk of close dependence on a single provider.

API-Driven Headless Commerce: Built for Speed and Agility

API-Driven PIM: Access Your Content from Any Platform

Choosing the right backend is crucial for running a highly scalable website with an embedded store. It should be powerful, efficient and reliable, enable real-time scaling and updates and adapt seamlessly to the dynamic environment of digital business. At NovaDB, we have taken these aspects into account and offer a customized solution with our pioneering Delivery API. Our Delivery API scores with fast performance, scalability and adaptability and helps you transform your online business.

NovaDB in action - Interview with Ulrich Klingeberg, Head of Product Data Management at Festool GmbH

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Real-Time Product Updates

In today's e-commerce environment, the need for real-time updates is no longer optional, but a critical factor for business success. Our state-of-the-art delivery API is specifically designed to ensure the fast and efficient distribution of millions of pieces of product information. The system can provide up-to-date data on prices, product specifications and blog posts in near real-time.

Optimized for Scalability and Availability

Each instance of our Delivery API works autonomously. This means that you are on the safe side even in the event of an unexpected increase in traffic or disruptions in the network. Your website remains active and efficient at all times thanks to the high scalability and availability of our API.

Speed is the Key

In our fast-paced world, the slightest delay can cost a potential customer. That's why we've optimized our delivery API to deliver response times in the millisecond range. This way, your customers enjoy a seamless user experience on your website, regardless of the complexity of the underlying processes.

Bearbeitung: Effiziente Verwaltung und Pflege Ihrer Inhalte

Combine the Powers of Composable Commerce and PIM

Single Source of Truth for All Your Information and Content

NovaDB is the central point of contact for all content. This is the basis for consistency, branding and business across all media, touchpoints and sales channels.

Aggregate content in one place and update and share it on any platform.

Seamlessly Integrate and Optimize Your Content Delivery Across All Channels

You determine your output formats and channels - simply connect your desired third-party systems such as ERP, CRM, mailing tools, and marketing automation systems!


You generate better user experiences: For example, website deliveries worldwide are quickly visualized in the front end. You prepare in-depth information from the ContentHub for specific target groups to achieve your conversion.

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