Supporting Marketplace Business with NovaDB

Noxum GmbH Presents Successful Product Communication Solutions at the Marketplace Convention 2024

For the first time attending the Marketplace Convention, Noxum GmbH was able to make an immediate impression. With fresh ideas and practical solutions in the field of Product Experience Management, the company attracted significant interest from many industry professionals.

Würzburg, November 14, 2024 – Noxum GmbH, a specialist in information management, product data management, and content management solutions, presented its developments in Product Experience Management (PXM) and omnichannel solutions to the convention's professional audience.

NovaDB: Der Schlüssel zu erfolgreicher Produktkonfiguration und Datenmanagement auf Marktplätzen

At the Marketplace Convention, it became clear that many companies aiming for success on marketplaces still lack the necessary tools to handle the demanding product configuration and data management required. NovaDB goes far beyond mere support: it is the key to efficiently managing complex challenges such as translation requirements and data manipulation, empowering companies to optimize their product data at the highest level. NovaDB provides the ideal foundation to drive marketplace strategy forward and lead it to success.

Norbert Klinnert’s presentation from Noxum addressed this topic and captivated an interested audience. In the Festool / TTS success story, he illustrated how the premium power tool manufacturer meets the demands of omnichannel commerce with the NovaDB data management solution, enabling the efficient and tailored communication of product data to partners and retailers with minimal effort.

NovaDB as a versatile solution for omnichannel commerce

NovaDB enables efficient management and updating of product information across various retail platforms like Amazon, eBay, and Kaufland in multiple languages and country-specific product variations. This standardized solution simplifies the integration and updating of product data for manufacturers across different marketplaces and retail platforms, resulting in an enhanced customer experience.

Exchange with an expert audience

Numerous industry professionals took the opportunity during the trade fair to engage with Noxum's expert team on optimizing product communication and to receive advice on the practical applications of NovaDB.

The discussions at the Marketplace Convention have reaffirmed our belief that well-structured and high-quality product data are crucial for success on marketplaces like Amazon or eBay. A PIM system is essential for efficiently managing product data and adapting it flexibly to the specific requirements of marketplaces – from translations to data enhancements. This paves the way for a successful marketplace strategy.

Norbert Klinnert, CEO, Noxum GmbH

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